# Privacy Policy - Link: https://damned.dog/privacy-policy/ - Published: 2025-08-14T18:35:07+00:00 - Author: dc-admin # Privacy⏎ Policy At Damned.Dog, we believe in original designs, quality apparel, and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you browse our website, shop with us, subscribe to our newsletter, or contact us. ## 1. Who We Are Damned.Dog operates an online clothing and apparel store offering original designs and products. In this Privacy Policy, “we”, “us”, and “our” refer to Damned.Dog, the organisation responsible for handling your personal information for the purposes described here. Contact email: [**hey@damned.dog**](https://damned.dog/privacy-policy/hey@damned.dog) Business name and address: [Insert the full legal business name and registered or business address before publishing.] For applicable data protection purposes, the identity and contact details of the organisation responsible for your information should be clearly provided. ## 2. What Information We Collect The information we collect depends on how you interact with our website and services. ### Information You Provide When you place an order, create an account, subscribe to our newsletter, or contact us, we may collect: * Contact details: Your name, email address, telephone number, and delivery address. * Order information: Products purchased, selected sizes and colours, order number, purchase history, and delivery details. * Account information: Login details and account preferences, where you create an account. * Communication details: Messages, enquiries, feedback, and information you choose to provide when contacting us. * Newsletter preferences: Your subscription status and preferences regarding marketing communications. Please do not send us payment card details by email. ### Payment Information Payments are processed through the payment methods and providers made available at checkout. Depending on the payment method, relevant transaction details may be shared with the payment provider to authorise and process your purchase, prevent fraud, and manage refunds. We do not intend to collect or store full payment card details directly unless our payment arrangements specifically require and lawfully permit us to do so. Please refer to the relevant payment provider’s privacy information for details about how it handles your information. ### Information Collected Automatically When you visit our website, certain technical information may be collected, depending on the tools and settings we use. This may include: * IP address and general device information. * Browser type and operating system. * Pages visited and interactions with website features. * Approximate location derived from your IP address. * Website performance, diagnostic, and security information. * Cookie and similar technology information, subject to applicable consent requirements. We use this information only for purposes that are appropriate, lawful, and relevant to operating and improving our website. ## 3. How We Use Your Information We may use your personal information for the following purposes: ### Processing Orders To manage your basket, process purchases, confirm orders, arrange delivery, communicate dispatch information, handle returns, and issue refunds where appropriate. ### Managing Your Account To create and maintain your account, help you access account features, and support your account-related requests. ### Customer Support To respond to questions, investigate order issues, provide assistance, and improve our customer service. ### Website Operation and Security To maintain website functionality, troubleshoot technical issues, protect against fraudulent activity, and help keep our website secure. ### Improving Our Products and Services Where appropriate and lawful, we may use relevant information to understand how customers interact with our website, improve the shopping experience, and develop our products and services. ### Marketing and Newsletters If you subscribe to our newsletter or otherwise give valid permission where required, we may send you updates about new designs, product launches, special offers, and Damned.Dog news. You can unsubscribe from marketing emails at any time using the unsubscribe link included in the email or by contacting us. We will not use your personal information for purposes that are incompatible with the reasons explained in this policy without providing any additional information or obtaining permission where required by law. ## 4. Our Lawful Bases for Processing Where UK data protection law applies, we must have a lawful basis for using your personal information. Depending on the circumstances, we may rely on the following bases: * Contract: To process and fulfil your order or provide a service you have requested. * Legal obligation: To comply with applicable legal, tax, accounting, and regulatory requirements. * Legitimate interests: To operate and secure our business, manage customer enquiries, prevent fraud, and improve our services, where these interests are not overridden by your rights and interests. * Consent: Where you have given permission for a specific purpose, such as certain marketing communications or non-essential cookies where consent is required. Where we rely on consent, you can withdraw it at any time. Withdrawing consent does not affect processing that took place lawfully before withdrawal. The applicable lawful basis depends on the specific information and activity involved. ## 5. Sharing Your Information We do not share your personal information indiscriminately. However, we may need to share relevant information with trusted organisations that help us operate our business. These may include: * Payment providers: To process payments, refunds, and related transactions. * Delivery and fulfilment providers: To deliver your orders and manage delivery issues. * Website hosting and technical providers: To host, maintain, secure, and support our website. * Email and communication providers: To send order confirmations, customer service replies, and newsletter communications where applicable. * Analytics and security providers: If used, to understand website performance, detect problems, and help protect our services. * Professional advisers and authorities: Where necessary to obtain professional advice, comply with legal obligations, or establish, exercise, or defend legal claims. These providers should receive only the information reasonably needed for their relevant purposes and must handle it in accordance with applicable legal requirements and contractual arrangements. We do not sell your personal information to third parties for their own marketing purposes. The specific providers used by Damned.Dog should be identified or described accurately once our website, payment, email, and analytics arrangements have been confirmed. ## 6. Newsletter and Marketing Communications If you choose to join the Damned.Dog pack, we may use your email address to send you updates about: * New designs and product launches. * New arrivals and collections. * Special offers and promotions. * Brand news and announcements. We will send marketing communications in accordance with applicable marketing and data protection laws. You can unsubscribe at any time by clicking the unsubscribe link in a marketing email or contacting [**hey@damned.dog**](https://damned.dog/privacy-policy/hey@damned.dog). Please note that even if you opt out of marketing, we may still need to send essential service communications relating to your orders, account, or other transactions. ## 7. Cookies and Similar Technologies Our website may use cookies and similar technologies to help it function and provide a better shopping experience. Depending on the tools installed, these technologies may be used to: * Remember your shopping basket and relevant preferences. * Support essential website functionality and security. * Understand website performance and usage, where applicable. * Support advertising or marketing activities, if these features are enabled and lawfully configured. Where required, you will be given an appropriate choice to accept or reject non- essential cookies. You should also be able to change your preferences through the available cookie settings. The exact cookies, purposes, providers, and retention periods depend on the technologies actually used on our website. These details should be confirmed and documented before publication. ## 8. How We Protect Your Information We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure. Depending on the systems we use, safeguards may include access controls, secure website connections, appropriate account permissions, and working with service providers that offer suitable security measures. However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. You should keep your account credentials confidential and contact us promptly if you suspect unauthorised access to your account or personal information. ## 9. How Long We Keep Your Information We keep personal information only for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, providing customer support, meeting legal obligations, resolving disputes, and maintaining appropriate business records. Different types of information may be retained for different periods. For example: * Order and transaction records: Retained for the period needed to manage purchases, refunds, disputes, and applicable accounting or legal requirements. * Customer service messages: Retained for as long as needed to resolve enquiries and maintain appropriate records. * Account information: Retained while your account remains active and for an appropriate period afterwards where necessary. * Newsletter information: Retained while you remain subscribed, together with limited records where needed to respect and document your marketing preferences. * Cookie and analytics information: Retained according to the relevant technology settings and applicable requirements. When information is no longer required, we will take appropriate steps to delete it or otherwise dispose of it securely, subject to any legal obligations to retain it. Our actual retention periods should be established and reviewed based on the records and services Damned.Dog uses. ## 10. Your Privacy Rights Depending on your circumstances and the applicable law, you may have the right to: * Access the personal information we hold about you. * Correct inaccurate or incomplete information. * Request erasure of your personal information in certain circumstances. * Restrict processing of your information in certain circumstances. * Object to certain types of processing, including processing based on legitimate interests. * Request data portability where the relevant legal conditions apply. * Withdraw consent where we rely on consent. * Object to direct marketing at any time. These rights are subject to applicable legal conditions and exceptions. For example, we may need to retain certain transaction records to meet legal obligations even if you request their deletion. To exercise a relevant right, contact us at: Email: [**hey@damned.dog**](https://damned.dog/privacy-policy/hey@damned.dog) Please explain your request clearly so we can understand how to help. We may need to verify your identity before responding. We aim to respond within the time limits required by applicable law. ## 11. International Data Transfers Some service providers may process or store information in countries outside the United Kingdom. Where personal information is transferred internationally, we will take the steps required by applicable data protection law to ensure that the transfer is lawful and that appropriate safeguards are in place where necessary. The countries involved and safeguards used depend on the providers and systems Damned.Dog actually uses. ## 12. Third-Party Websites Our website may contain links to third-party websites, including social media platforms and external services. If you follow one of these links, the third party may collect or process your information under its own privacy policy and terms. We do not control third-party websites and cannot take responsibility for their independent privacy practices. We encourage you to review their policies before providing personal information. ## 13. Children's Privacy Our website is intended for people who can lawfully use our services and make purchases under the applicable rules. We do not knowingly collect children’s personal information unnecessarily. If you believe a child has provided personal information to us in circumstances where it should not have been collected, please contact us so we can review the matter and take appropriate action. ## 14. Changes to This Privacy Policy We may update this Privacy Policy from time to time to reflect changes to our website, products, service providers, business practices, or legal requirements. The latest version will be published on this page, with the relevant revision date. If we make a significant change to how we use personal information, we will provide any additional notice required by applicable law. We encourage you to review this page occasionally to stay informed about how we handle your information. ## 15. Contact Us Have a question about your privacy or how we handle your personal information? We’re happy to help. Email: [**hey@damned.dog**](https://damned.dog/privacy-policy/hey@damned.dog) Please include enough information for us to understand your enquiry, but avoid sending sensitive personal information unless it is necessary. If you are in the UK and believe your personal information has not been handled appropriately, you may also have the right to complain to the Information Commissioner’s Office (ICO). You can find information on the ICO’s website: [**https://ico.org.uk/**](https://ico.org.uk/) ## Your Privacy Matters. Full Stop. We want you to feel confident shopping with Damned.Dog. Being clear about how we handle your information is part of that commitment. **Original designs. Different by nature. That’s Damned.Dog.** Last updated: [10/6/2026]